Briefing: Sail the Cs of client successaderantuser
Marie Burgess, senior director, product management, at Aderant, outlines key opportunities for turning operational efficiency in law firm business process into greater law firm revenue and growth
In every business there occurs a never-ending cycle: you build a product or service, market it, get buyers, service the buyers, learn what improvements buyers want, then refine your product or service. And the cycle starts again. In the legal industry, we often hear it is becoming more difficult to grow both business and profit. But is it really getting harder, or have the buyers of legal services made improvements to their processes to be more efficient and to grow their business and overall profits? We see that this hinges on operational efficiency. The hard part for law firms is prioritising areas where improved process, technology and use of resources can have the greatest impact.